PUR Vs Brita

Water filtration is a requirement that must not be ignored. It is crucial to have a trustworthy and suitable water filtration system in place to remove the contaminants and impurities in the water source. In this article, we will discuss the benefits and features that come with the PUR and Brita water filter pitchers.

If you are looking to invest in the best water filter pitcher available in the market, PUR and Brita are excellent choices. However, PUR vs Brita is a common confusion that continues to exist among users. If you find it difficult to understand the working and effectiveness of PUR and Brita pitchers, we are here to help. With that said, let us get started.

3 Key Takeaways:

🔸 Tap water is filled with contaminants that reduce the water quality, the common ones being lead and chlorine.

🔸 PUR and Brita water filters are equipped to effectively remove chlorine, improve the water taste and smell, and promote the overall well-being of one’s health by consumption of clean water.

🔸 Brita Filters are the best-selling and highly reliable filters where the replacement filter is more durable than PUR water filter pitcher models.

5 Health benefits of drinking filtered water daily

Drinking filtered water every day comes with a ton of health benefits. Here we will discuss the top 5 benefits of drinking filtered water daily.

1. Hydration


The first and most important benefit that one obtains from drinking filtered water every day is hydration. Anyone who has difficulty staying hydrated must switch to drinking filtered water. Since filtered water is better tasting and is free from unpleasant odors, it is much easier to drink filtered water than unfiltered water. Water filters will remove contaminants that have an impact on the taste and odor of water.

Chlorine, sediment, and minerals have the capacity to affect water’s taste and flavor. When water filters remove the contaminants it makes way to consume water adequately and stay hydrated.

2. Better skin

Better skin

Healthier, supple, and hydrated skin is easy to get from drinking water that is filtered well. The contaminants such as chlorine, minerals, metals, etc., present in tap water will lead to irritation and dryness in the skin. These contaminants make it difficult to maintain healthy and beautiful skin.

Therefore, if you suspect that your water source can be a reason for the dryness and irritation in the skin, it is time that you switch to the best water filter pitcher that can help in filtering out the contaminants in your water source.

3. Enhanced digestive health

Yes, you read that right! Drinking filtered water will improve digestive health. Chlorine is one of the most common water contaminants that is fully capable of destroying the beneficial gut bacterial population. Once the beneficial bacteria is lost, it will lead to an imbalance in the digestive system.

Maintaining improved gut health is possible by filtering out the impurities and contaminants that tamper with the functioning of the digestive system.

4. Improved taste and smell

Improved taste and smell

Water that tastes bad or smells bad is difficult to consume. Most often the contaminants present in the water source are the reason for the bad odor and taste. Filtering the water through the best water filter pitchers is foolproof to improve the taste and smell of water. 

5. Faster weight loss

Faster weight loss

Staying hydrated is an important step in the weight loss journey. If one is unable to drink a sufficient amount of water daily, it will become difficult to proceed with the weight loss journey. One will be able to drink more water and feel fuller when the water tastes better. The calorie intake will be reduced and weight loss will be promoted.

Which is healthier PUR or Brita?

PUR vs Brita is a common argument when it comes to purchasing the best water filter pitcher. PUR water filter pitchers and Brita water filters are highly effective. However, in a close comparison of PUR vs. Brita water filters it is noticed that the basic PUR water filters are equipped to remove more number of contaminants than the basic Brita filter.

Brita faucet filters and Longlast filter types are designed to remove more contaminants than even the PUR Ultimate pitcher.

PUR Plus Large Water Filter Pitcher

Filter water quickly and effectively with the PUR Plus Large Filtered Water Filter. The large-capacity water filter is one of the effective ways to get clean drinking water that is free from contaminants. Investing in this best water filter pitcher can take care of your water filtering needs and help you to replace the time and cost spent on bottled water.

This PUR Water Filter Pitcher is better than the standard PUR filter. The large capacity of this model makes it suitable for those looking for a version that is better than the standard filter. The PUR Plus Water Filter Pitcher is built with a 30-cup capacity. This capacity covers the water filter pitcher being able to hold 18 cups of filtered water and 12 cups in the holding tray. 

Despite this large capacity, the PUR Pitcher sports a design that is slim and compact. This design helps PUR Pitchers fit easily into a refrigerator. The secure PUR pitcher filter fit is equipped with the LockFit Design. Filling filtered water into a cup from this unit is easy and mess-free. Like the other PUR pitcher filters, the pull-down spout makes usage easy and simple. The handles added to the PUR Pitcher Filter are an added advantage for portability.

PUR filters are one of the best water filter pitchers available in the market that fully understand the importance of filtering tap water. With this water pitcher, you can be convinced that lead and other contaminants are effectively filtered from the tap water. The superior water filtration offered by the PUR water pitcher to remove contaminants is facilitated by the activated carbon filter and ion exchange resin media filter. These advanced filters are equipped to remove contaminants 3X more than Brita pitcher filters.

The PUR lead reduction filter is a highlight because this model has a WQA certification. This certification guarantees the effectiveness of the lead reduction filter and chlorine. When you reduce chlorine, you can be assured that the chlorine taste and odor are also removed. There is improved water taste and smell from the tap water that is poured into the PUR pitcher.

A one-time investment in PUR water filters will help to save close to $1000 per year that might be spent on bottled water. Apart from being able to save money spent on water out of bottles, you will also be able to make an environment-friendly choice of keeping the landfills free from plastic.

PUR filters can last in the best shape and performance for up to 2 months, purifying up to 40 gallons of water. PUR-filtered water although not free from microbes, is still safe and clean for consumption. The other efficient features that you get from the PUR standard filter are Filter Change Light and Dishwasher Safe material. Leave aside your concerns about switching out to replacement filters on time with the automatic change filter reminder.

Are you looking for an efficient water filter pitcher that can change your tap water into clean drinking water? Bring home the PUR Plus Large Water Pitcher for perfect contaminant removal (physical and chemical substances), enhanced water taste, high-performing lead reduction filter, and reduced chlorine taste and odor.

Pros and Cons of PUR Plus Large Water Filter Pitcher

  • PUR water filter pitchers are one of the best water filter pitchers available in the market.
  • Built with a lead reduction filter to remove lead content present in household plumbing or tap water.
  • WQA certification guarantees the high quality of the PUR lead reduction filter.
  • PUR filter pitchers aid in reducing chlorine taste and odor from the tap water.
  • Effective contaminant removal of chemical and physical substances is handled by the activated carbon filters and ion exchange resin media.
  • This PUR water filter pitcher is built to carry out 3 times more filtration than Brita filters.
  • Helps to save up to $1000 that could be spent on water that is bottled.
  • Sports a compact and slim design that will fit into refrigerators.
  • Built with dishwasher-safe material that makes cleaning the pitcher filters easy and prevents grime build-up.
  • Filter change light makes it convenient to switch out the replacement filters without a reminder.
  • PUR filters are designed to filter up to 40 gallons of filtered water over 2 months time.
  • The PUR Plus Water Filter Pitcher has a 30-cup capacity. This comprises 18 cups of filtered water and 12 cups in the holding tray.

Brita Water Filter Pitcher

The Brita Pitcher is yet another famous system to get filtered water. Change unfiltered tap water into clean drinking water with Brita filters. Remove contaminants from tap water effortlessly with this best water filter pitcher.

The Brita Water Filter pitcher comes with a BPA-free water pitcher that has the capacity to hold up to 10 cups of water. This capacity is sufficient to fill 3 24-ounce reusable water bottles, helping you to go greener and also to save money spent on purchased water. By switching to the Brita water filter pitcher, you will be able to avoid using 1,800 single-use plastic water bottles a year.

The impressive and attractive feature of any Brita standard filter is its design. Similar to the other Brita pitcher filters available in the market, this unit also comes with a sleek and slim body that can fit into refrigerator shelves easily. This space-efficient Brita pitcher also has an easy-fill locking lid and an easy-to-pour spout.

Users can be assured that Brita-filtered water is free from the unpleasant chlorine taste and odor. Brita filters are also efficient in removing contaminants such as Mercury, Copper, Zinc, and Cadmium. To get cleaner water that is safe for consumption, invest in a Brita water filter pitcher.

The standard filter that is available is seen to be compatible with all Brita filters and dispensers, apart from the Brita Stream filter. To ensure that you drink water with enhanced taste and quality, replace the Brita Longlast filter once in every 6 months (approximately 120 gallons of water) or after 2 months if this is for the Brita Standard filter (approximately 2 months). Installing the replacement filters as necessary will guarantee the optimal performance of the water filters.

Setting up the Brita Water Filter pitcher is simple. One must begin by flushing the filter with water for about 15 seconds after which the filter can be fitted into the reservoir firmly. Once the pitcher starts its function, discard the first 3 pitchers or 1 dispenser. Remember to replace the filter once every 2 months after 40 gallons of water has been filtered (in the case of the Brita Standard filter) and after 6 months of 120 gallons of water in the case of the Brita Longlast filter.

Does the Brita water filter pitcher meet your expectations to filter water effectively? If yes, purchase this Brita pitcher filter to have an effortless and thorough cleansing of tap water.

Pros and Cons of Brita Water Filter Pitcher

  • One of the best water filter pitchers to get clean drinking water.
  • Brita filtered water is clean with good taste.
  • The capacity of this Brita pitcher is enough to hold 10 cups of water.
  • The small and compact design is perfect to fit into refrigerator shelves.
  • The standard filter is designed to be compatible with all Brita pitchers and dispensers except the Brita Stream filter.
  • The Brita Longlast filter can last for up to 6 months, filtering 120 gallons of water. The Standard Brita filter can last for up to 2 months, filtering 40 gallons of water.
  • Highly effective in contaminant removal such as Mercury, Copper, Zinc, Cadmium, and Chlorine.

Which water filter tastes better Pur or Brita?

It can be observed that both PUR and Brita filters are effective when it comes to filtering water, contaminant removal, and enhancing the taste of water. How good the water tastes after being filtered by PUR and Brita filters depends on the water source.

PUR and Brita’s filters are not designed to filter well water, rural water, river water, and other sources of water. Since the PUR basic filter and Brita filter are both meant for tap water filtration alone, you might not notice a large differentiation in taste. However, the filter pitchers are capable of working on the chlorine content in the water. Chlorine is a highly influential factor that affects the taste and odor of water, a comparison can be studied on PUR vs. Brita filter pitchers in taste enhancement.

According to the taste tests conducted to study PUR vs. Brita filters in water taste improvement, it was found that Brita water filters deliver the best-tasting water. If you are looking for a significant improvement in water taste, you can lean towards the Brita water filter.

Which filter filters faster PUR or Brita?

In all comparison studies of PUR vs. Brita it can be observed that PUR filters are faster significantly in filling water. Although the filtration speed of the PUR filter is faster for the standard filter model, the Brita filters have multiple models that have faster filtration speeds. The more advanced the features, the better the contaminant extraction as well.

The Birta Stream filter housing the Filter-As-You-Pour technology is built to filter water instantly as the pitcher is filled. For this reason, the Brita Stream filter is a highly recommended choice. Similarly, the Birta Everyday filter has a very high filtration speed of being able to fill 1.5 cups per minute, which is higher than the PUR Basic filter.

Are Brita filters cheaper than PUR filters?

Brita filter replacements, Brita faucet filters, and Brita Elite filter designs are expensive in comparison to PUR filters.

Which water filter does not waste water?

The Brita Stream filter is designed to offer waste-free filtration. Both, PUR and Brita water filters are built to deliver waste-free water filtration when compared to the other water filter pitchers available in the market.

Are Brita and PUR filters interchangeable?

No. A Birta filter and a PUR filter are not interchangeable. With minor differences, the filters are designed to make sure that they are compatible and efficient only with their associated brand. The Brita pitchers use the Brita Longlast filter or Standard filter. PUR water filter pitchers on the other hand are compatible only with the Basic filter or PUR Lead Reduction filter.

How long can you use PUR and Brita water filters?

The durability of PUR vs. Brita is an important factor to consider before purchase. While both PUR and Brita filters are sturdy and reliable in filtration speed, the filter replacements will differ slightly. As the name suggests, Longlast filter replacements will take longer. A Longlast filter used by Brita can last for up to 120 gallons of water, requiring a replacement only after 6 months.

The Brita Faucet filter replacements are shorter than this, but still longer than the PUR filter. Brita Faucet filters last for up to 4 months, giving filtered water up to 100 gallons of water. It is an advantage that the Longlast filter and Brita Faucet filter come with an indicator flashlight when it is time for filter replacements.

PUR Basic filter replacement is required to be done once in 2 months. It is not suggested that the user continues to use the filter beyond 2 months since this will reduce the purity of the filtered water. It is also beneficial to invest in a water filter that lasts long.


After careful analysis of the different features and criteria, it can be concluded that Brita filters have an advantage over PUR filters in performance, filtration speed, and filter replacement. Brita Faucet Filter and Longlast filter are advanced models that can remove more contaminants in a short time span of the filtration process.

PUR Ultimate pitcher is also a highly recommended choice for effective filtration. The Standard PUR filter also holds advanced features for efficient water filtration.

Frequently Asked Questions:

1. What is the difference between PUR and PUR plus?

Regular or basic PUR filters are capable of removing the unpleasant taste and smell of the water. PUR Plus Pitcher Filters on the other hand are built to remove a wider range of contaminants, such as lead and chlorine. Depending on your requirements, you can opt for a PUR pitcher or PUR PLus pitcher.

2. Are PUR and Brita NSF certified?

Yes, both PUR and Brita water filters are NSF-certified. This guarantees that the filtration process is trustworthy, and so is the material used to build the product.

3. Does Brita filter microplastics?

The Brita Elite Filter has an NSF/ANSI 401 certification. This certification ensures that the product is equipped to reduce microplastic contamination in the water. It must be noted that the Standard Brita filter is not certified by NSF for microplastic filtration.

4. Do PUR or Brita remove iron?

No, PUR and Brita water filters are not designed for iron filtration. If you are confident that the iron concentration in your water is alarmingly high, you must install a pre-filter that can remove the iron content from the water source.

It is not safe and not recommended to rely solely on PUR and Brita water filters to reduce iron content from the water source.

5. Should you refrigerate Brita pitcher?

Experts suggest that the Brita pitcher should be stored in a dim and cool place. It is advisable to keep the Brita filter inside the refrigerator if you plan to be away for more than a day. Brita filters placed under direct sunlight can promote the growth of algae and other microbes.

6. Does a PUR or Brita filter remove radon?

No, PUR and Brita water filters are not equipped for the filtration of radon and other radionuclides, such as uranium and radium. If the water source has been tested to contain these impurities, a certified filter must be installed to remove them appropriately and completely.

7. How to clean the Brita & Pur Plus filters?

Cleaning the Brita and PUR Plus filters is simple.

  • Remove the filter and soak it for 15 minutes in cold water.
  • Use mild soapy water to gently hand wash the pitcher or dispenser, lid, and pour tray. Rinse the parts thoroughly after cleaning them.
  • Run the filter and the rinsed parts once again under a jet of cold running water for around 10 to 15 seconds.


That’s a wrap on the article. We trust the article was able to clarify your doubts about PUR vs Brita filters. We suggest that you test your tap water source for contaminants and evaluate which pitcher filter will be the ideal choice to meet your water purification demands. Analyze your requirements and features before you make a purchase.

About The Author

Tracy Edwards is an ardent enthusiast of water treatment. She is well-versed in the intricacies of water softeners and filters, and her unwavering dedication to promoting clean and healthy water sets her apart as a true advocate.

Tracy began her career in water treatment as a technician, working on the installation and maintenance of water softeners and filters. She quickly rose through the ranks, and within a few years, she was managing a team of technicians. In this role, she gained a deep understanding of the technical aspects of water treatment, as well as the challenges faced by homeowners and businesses.

In her spare time, Tracy enjoys spending time with her family and friends, hiking, and traveling. She is also an avid volunteer, and she is passionate about giving back to her community.